Our Founders
Vrika was founded by Amulya and Vaishnavi, whose backgrounds span medicine and family business. Their journeys come from different worlds, yet are rooted in a shared closeness to textiles and conscious living. Their relationship with sarees is deeply personal, shaped by how they feel, move and fit into real, everyday lives. This understanding guides their approach to Vrika, driven by experience, care and intention rather than trends.
About the Brand
Vrika is a curated saree brand built on thoughtful choices. We work with carefully selected materials and makers, beginning with cotton, to create sarees designed for work, daily wear and understated elegance. Each piece is chosen for comfort, breathability and longevity. We value craftsmanship without being limited by tradition, remaining open to responsible practices that align with quality, sustainability and clothing meant to be lived in.
LETTER FROM VRIKA
Dear You,
This was made slowly.
By hands that have done this for years.
On a loom that carries its own rhythm.
With time, and care.
We don’t rush what we make.
We work closely with the people behind each piece and let the process unfold the way it needs to.
When you choose a small business like ours, you’re helping us support other small businesses like ours - the weavers, the dyers, the families who keep this work going.
When you wear Vrika, I hope you feel that.
Thank you for choosing something made with care.
It truly means a lot to us.
With love,
Vrika